Canadian Tire, I’m impressed.  Your Spring Catalogue is eye candy.

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I love this layout.  The open tackle box makes me want to look around to see what’s inside.  Clever.  It’s also packed with tons of information in a very subtle way.  Each lure and item is numbered and then categorized along the right, based on the fish species you could catch with it.


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I’m a sucker for colour.  This vibrant two page spread is beautiful.


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And this is too much fun.  I love the doodles, lettering and how they varied the image sizes.


Canadian Tire has upped its game.  This isn’t grandpa’s catalogue anymore.  It’s more magazine than catalogue.  The colour, the clean lines, beautiful photography, and creative layouts…

I’d love to be able to create pages that look like this.  Maybe someday!  A new project for me 😉


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